
ABOUT
Hi, I’m Sanchita — a storyteller at heart and a strategist by profession.
With over a decade of experience across journalism and corporate communications, I bring a deep understanding of how narratives influence perception and drive action. My expertise lies in building cross-platform communication strategies that blend the power of traditional PR with the agility of digital-first content and influencer-led campaigns.
From crafting high-impact social media narratives to leading end-to-end influencer activations and shaping brand messaging during India’s largest IPO, I’ve worked at the intersection of storytelling, strategy, and scale.
What drives me? Creating content that connects, campaigns that convert, and communications that make people feel, think, and act.
SKILLS & EXPERTISE
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Strategic PR & Reputation Management
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Digital-First Content Development
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Social Media & Platform-Specific Narrative Strategy
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Integrated Influencer Campaigns & UGC Activation
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Crisis & Issues Management
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Cross-Channel Communication Planning
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Media Relations & Thought Leadership Positioning
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Data-Driven Research & Audience Insight Analysis
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Brand Marketing & Go-To-Market Strategy
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Executive & Internal Communications
RECENT WORK EXPERIENCE
2021 - Present
Assistant General Manager, Corporate Communications
Paytm
Leading communication strategy at India's leading payments and financial services company
2019 - 2021
Senior Digital Content Producer
Business Insider
Reported exclusively on India's thriving startup and technology ecosystem
2017 - 2018
Senior Correspondent
Entrepreneur India
Published stories on startups, anchored and produced videos
EDUCATION
2010 - 2013
SYMBIOSIS INTERNATIONAL UNIVERSITY
Bachelor's Degree in Media Studies
Graduated top 5 in the Journalism class